We’ve recently had many emails and tweets in recent weeks asking why buddhify 2 is only out for iOS devices and so rather than respond to everyone in turn it makes sense to explain here why we made that decision.
We would genuinely love nothing more than to be able to publish buddhify 2 for Android as well as all the other platforms we’ve had requests for such as Windows 8 and Blackberry. However the realities of app development and publishing are generally quite tough and while it’s easy to believe the hype that all app developers are sitting on piles of money from their millions of downloads, that’s only really true for the likes of Angry Birds and Candy Crush. And so back in the real world as a tiny company which is entirely self-funded we have to be really prudent with how we use our resources.
With buddhify classic we found that our iOS version outsold Android 5-to-1 even though the former was $3 and the latter $1. Adding an Android version of buddhify 2 would have doubled our upfront development costs which just wasn’t something we could afford this year. The strategy therefore is to publish for iOS and then in the hope that it does well, use the revenues from that to develop new versions for other platforms and of course new products entirely. There are also other significant factors when developing for Android such as making sure it’s a high quality experience across the massive range of devices and also the piracy issue – neither of which come into play for iOS.
We didn’t make this decision lightly and so that is why we’ve also published standalone mp3 albums so that there is at least some sort of experience for non-iOS users. The buddhify vision is ‘meditation everywhere’ and of course that has to include more than just Apple devices and we hope we’ll get there soon enough…. and somewhat ironically the best thing Android users can do to help us get there is to encourage their friends with iPhones and iPads to get themselves a copy!